HTML Resume

The following is a copy of my resume in an online format, with clickable links to my employers.

James H. Grove III

CAREER SKILLS / KNOWLEDGE

CAREER ACHIEVEMENTS

• As Brand Manager in the Purina Interactive Group of Nestlé Purina PetCare, oversaw implementation of organic search engine optimization (SEO) and paid search engine marketing (SEM) programs for Purina brand websites. Selected search agency and conducted contract negotiations. Lead SEO implementation with search agency, and coordinated SEM campaigns with Google and Yahoo.
  
  
• Managed Purina web metrics using HBX from WebSideStory. Coordinated with six interactive agencies to ensure that metrics were implemented properly across 45 different websites. Established implementation standards and provided support during new site development.
  
  
• As Vice President and co-founder of Sports Mogul Inc., managed marketing department P&L and achieved ROI greater than 650%. Initiated targeted online ad placements and tracked campaign performance. Built a customer list of 34,000 members, and managed online community of game fans and testers.
  
  
• Created Sports Mogul business plan and financial projections, developed investor proposals, and presented to VCs and groups of qualified investors. Successfully raised $225,000 in seed funding and won Semi-Finalist recognition in the 2000 LycosLabs Business Plan Competition.
  
  
• Negotiated 10 key business partnerships for Sports Mogul. Partners included the Major League Baseball Players Association, two software publishing partners, and Amazon.com.
  
  
• Launched six new game products for Sports Mogul, including one online game and five CD-ROM games. Online game was a finalist for a 2001 MIMC Award from the Massachusetts Interactive Media Council. CD-ROM games received numerous industry awards, including the Editor's Choice Award from IGN.com and a nomination for Sports Game of the Year from GameSpot.com.
  
  
• As the Manager of Business and Strategy for FamilyEducation.com, coordinated the flagship website of the Family Education Network, with more than 1.5 million users and 6 million monthly page views.
  
  
• Developed 10 new online products for Family Education Network. Identified revenue opportunities, designed content plans, and established value proposition for visitors and advertisers. Managed implementation of products, and created a methodology for future product development.
  
  
• Negotiated terms for 12 business partnerships for Family Education Network. Evaluated partnership options for strategic fit and revenue potential. Used partnerships to drive revenue growth and customer acquisition.
  
  
• As a Consultant for Onsett International, created Information Technology solutions for Fortune 500 clients. Projects included managing a 1,500 seat software upgrade for a major bank, modeling a 16,000 seat Y2K upgrade for a major insurance company, and modeling electronic check payments for a banking consortium.

CAREER EXPERIENCE

NESTLE PURINA PETCARE, St. Louis, Missouri – www.purina.com 8/04 – Present
Brand Manager, Purina Interactive Group
Internal consultant and Internet expert for the world’s largest consumer packaged goods pet food manufacturer.  Advised pet food marketing brand teams on Internet strategy, and worked with interactive agencies to implement websites, emails, and online CRM programs.  Consulted for internal clients including Dog Chow, Beneful, Alpo, Mighty Dog, Tidy Cats, and other global brands.  Responsible for organic search engine optimization (SEO) and paid search engine marketing (SEM) programs for Purina brand websites.  Lead SEO implementation with search agency, and coordinated SEM campaigns with Google and Yahoo.  Managed WebSideStory web metrics package for all Purina websites in the U.S. and Canada.  Managed web hosting services and coordinated with hosting operations team for all Purina websites in the U.S. and Canada.

GROVE CONSULTING, Newton, Massachusetts - www.jamesgrove.com 4/03 - 7/04
Consultant, Internet Marketing and Strategy
Advised small and mid-sized businesses on ways to enhance their Internet presence. Conducted client needs analysis and developed consulting proposals. Implemented new websites or improved existing ones as required. Developed website strategies to meet marketing needs and designed architectures to drive desired customer actions. Planned and implemented targeted online marketing campaigns to raise awareness and increase site traffic.

SPORTS MOGUL INC., Medford, Massachusetts - www.sportsmogul.com 1/01 - 1/03
Vice President of Marketing & Business Development, Co-Founder
Co-founded a computer entertainment company to create sports simulation games for CD-ROM and the Internet. Designed and implemented product marketing campaigns. Negotiated contracts with business partners and service providers. Managed customer relations personnel and product testing team.

PEARSON / FAMILY EDUCATION NETWORK, Boston, Massachusetts - www.fen.com 8/99 - 2/01
Manager of Business & Strategy for FamilyEducation.com
Product manager for market-leading parenting website. Formulated strategies for site growth, customer acquisition, and revenue generation. Designed new site offerings and managed implementation. Negotiated content and revenue partnerships to contribute to business growth. Managed cross-departmental team in a matrix organization.

GIFTATLAS.COM, Boston, Massachusetts - www.giftatlas.com 9/98 - 6/99
President, Founder
Created an Internet e-commerce startup to serve the online gift registry market. Worked with a business partner to develop the concept and technical details and build a demonstration website.

ONSETT INTERNATIONAL CORP., Cambridge, Massachusetts - www.onsett.com 12/96 - 8/98
Consultant
Designed solutions for Fortune 500 clients seeking to align their Information Technology with their business strategy and finances. Created models of client IT costs, defined service level agreements, designed new IT architectures, and managed project implementations.

STORMFRONT STUDIOS, Marin County, California - www.stormfront.com 1/94 - 8/95
Team Leader, Programmer
Developed PC entertainment software for multimedia production company. Designed product, wrote program code, and coordinated project team of programmers, artists, and audiovisual specialists to integrate all components. Received Sony's Best of Breed Award for first product, ESPN Baseball Tonight.

ADDITIONAL EXPERIENCE & INFORMATION

Licensed Missouri Real Estate Broker.  2004 – Present

ARTLINK, Director of Operations. 2006 – Present

ELLIS NEIGHBORHOOD ASSOCIATION, Board Member, Committee Member. 1999-2001

STANFORD CLUB OF NEW ENGLAND, Membership Chairman. 1997-2000

PHI KAPPA PSI FRATERNITY

• Chapter Advisor, Brandeis University. 2002-2003
• Chapter President, Stanford University. 1992

PRESIDENTIAL SCHOLAR. Received America's highest award for secondary school academics. 1988

REFERENCES PROVIDED UPON REQUEST