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James H. Grove III
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5250 Westminster Place
St. Louis, Missouri 63108
(314) 454-6990

www.jamesgrove.com
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CAREER SKILLS / KNOWLEDGE
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Internet Marketing
Search Engine Marketing
Search Engine Optimization
Web Metrics and Analysis
Web Design and Development
Consumer Packaged Goods Marketing
Product Management
E-Commerce Management
Product Design and Development
Business Development
Contract Analysis and Negotiation
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General Management
Matrix Organization Management
Business Planning
Business Presentations
Team Leadership
Agenda Setting and Meeting Management
Business Consulting
Software Development
HTML Coding and Development
Microsoft Office Suite
Public Relations
Customer Communication
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CAREER ACHIEVEMENTS
- As Brand Manager in the Purina Interactive Group of Nestlé Purina PetCare, oversaw implementation of organic search engine optimization (SEO) and paid search engine marketing (SEM) programs for Purina brand websites. Selected search agency and conducted contract negotiations. Lead SEO implementation with search agency, and coordinated SEM campaigns with Google and Yahoo.
- Managed Purina web metrics using HBX from WebSideStory. Coordinated with six interactive agencies to ensure that metrics were implemented properly across 45 different websites. Established implementation standards and provided support during new site development.
- As Vice President and co-founder of Sports
Mogul Inc., managed marketing department P&L
and achieved ROI greater than 650%. Initiated targeted
online ad placements and tracked campaign performance.
Built a customer list of 34,000 members, and managed
online community of game fans and testers.
- Created Sports Mogul business plan and financial
projections, developed investor proposals, and presented
to VCs and groups of qualified investors. Successfully
raised $225,000 in seed funding and won Semi-Finalist
recognition in the 2000 LycosLabs Business Plan Competition.
- Negotiated 10 key business partnerships for Sports
Mogul. Partners included the Major League Baseball
Players Association, two software publishing partners,
and Amazon.com.
- Launched six new game products for Sports Mogul,
including one online game and five CD-ROM games. Online
game was a finalist for a 2001 MIMC Award from the
Massachusetts Interactive Media Council. CD-ROM games
received numerous industry awards, including the Editor's
Choice Award from IGN.com and a nomination for Sports
Game of the Year from GameSpot.com.
- As the Manager of Business and Strategy for FamilyEducation.com,
coordinated the flagship website of the Family Education
Network, with more than 1.5 million users and 6 million
monthly page views.
- Developed 10 new online products for Family Education
Network. Identified revenue opportunities, designed
content plans, and established value proposition for
visitors and advertisers. Managed implementation of
products, and created a methodology for future product
development.
- Negotiated terms for 12 business partnerships for
Family Education Network. Evaluated partnership options
for strategic fit and revenue potential. Used partnerships
to drive revenue growth and customer acquisition.
- As a Consultant for Onsett
International, created Information Technology
solutions for Fortune 500 clients. Projects included
managing a 1,500 seat software upgrade for a major
bank, modeling a 16,000 seat Y2K upgrade for a major
insurance company, and modeling electronic check payments
for a banking consortium.
CAREER EXPERIENCE
NESTLE PURINA PETCARE, St. Louis, Missouri – www.purina.com 8/04 – Present
Brand Manager, Purina Interactive Group
Internal consultant and Internet expert for the world’s largest consumer packaged goods pet food manufacturer. Advised pet food marketing brand teams on Internet strategy, and worked with interactive agencies to implement websites, emails, and online CRM programs. Consulted for internal clients including Dog Chow, Beneful, Alpo, Mighty Dog, Tidy Cats, and other global brands. Responsible for organic search engine optimization (SEO) and paid search engine marketing (SEM) programs for Purina brand websites. Lead SEO implementation with search agency, and coordinated SEM campaigns with Google and Yahoo. Managed WebSideStory web metrics package for all Purina websites in the U.S. and Canada. Managed web hosting services and coordinated with hosting operations team for all Purina websites in the U.S. and Canada.
GROVE CONSULTING, Newton, Massachusetts - www.jamesgrove.com
4/03 - 7/04
Consultant, Internet Marketing and Strategy
Advised small and mid-sized businesses on ways to enhance
their Internet presence. Conducted client needs analysis
and developed consulting proposals. Implemented new
websites or improved existing ones as required. Developed
website strategies to meet marketing needs and designed
architectures to drive desired customer actions. Planned
and implemented targeted online marketing campaigns
to raise awareness and increase site traffic.
SPORTS MOGUL INC., Medford, Massachusetts -
www.sportsmogul.com 1/01
- 1/03
Vice President of Marketing & Business Development,
Co-Founder
Co-founded a computer entertainment company to
create sports simulation games for CD-ROM and the Internet.
Designed and implemented product marketing campaigns.
Negotiated contracts with business partners and service
providers. Managed customer relations personnel and
product testing team.
PEARSON / FAMILY EDUCATION NETWORK, Boston,
Massachusetts - www.fen.com 8/99
- 2/01
Manager of Business & Strategy for FamilyEducation.com
Product manager for market-leading parenting website.
Formulated strategies for site growth, customer acquisition,
and revenue generation. Designed new site offerings
and managed implementation. Negotiated content and revenue
partnerships to contribute to business growth. Managed
cross-departmental team in a matrix organization.
GIFTATLAS.COM, Boston, Massachusetts - www.giftatlas.com 9/98
- 6/99
President, Founder
Created an Internet e-commerce startup to serve the
online gift registry market. Worked with a business
partner to develop the concept and technical details
and build a demonstration website.
ONSETT INTERNATIONAL CORP., Cambridge, Massachusetts
- www.onsett.com 12/96
- 8/98
Consultant
Designed solutions for Fortune 500 clients seeking to
align their Information Technology with their business
strategy and finances. Created models of client IT costs,
defined service level agreements, designed new IT architectures,
and managed project implementations.
STORMFRONT STUDIOS, Marin County, California
- www.stormfront.com 1/94
- 8/95
Team Leader, Programmer
Developed PC entertainment software for multimedia production
company. Designed product, wrote program code, and coordinated
project team of programmers, artists, and audiovisual
specialists to integrate all components. Received Sony's
Best of Breed Award for first product, ESPN
Baseball Tonight.
ADDITIONAL EXPERIENCE & INFORMATION
Licensed Missouri Real Estate Broker. 2004 – Present
ARTLINK, Director of Operations. 2006 – Present
ELLIS NEIGHBORHOOD ASSOCIATION, Board Member, Committee
Member. 1999-2001
STANFORD CLUB OF NEW ENGLAND, Membership Chairman.
1997-2000
PHI KAPPA PSI FRATERNITY
- Chapter Advisor, Brandeis University. 2002-2003
- Chapter President, Stanford University. 1992
PRESIDENTIAL SCHOLAR. Received America's highest award
for secondary school academics. 1988
REFERENCES PROVIDED UPON REQUEST
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